Things are moving quickly at RXR Protect. And if there’s one thing they all have in common, it’s that they’re deeply rooted in our DNA: being out on the field, breathing sports, and experiencing the places that get athletes fired up.
At RXR Protect, we firmly believe that our products should not be the result of a mere marketing idea. They must be born out of real-world experience and a concrete understanding of the practices, needs, and emotions of those who live and breathe their sport.
And what a wonderful life it is to be able to experience moments like these!
It’s rare in life to find yourself at the heart of an event where everything trembles, everything vibrates, and everything becomes emotion. I’ve just returned from the Downhill World Cup in Les Gets with the feeling that I’ve experienced one of those rare moments.
A real thrill.
Incredible energy.
A feeling that only sports can give you.
To illustrate this moment, I’m sharing a photo that could almost look like it came from an AI-generated montage… except that it’s very real. And, in my opinion, reality far surpasses it.
Because there are still moments that no AI will ever be able to replicate: the ones you have to experience for yourself.
And we are particularly proud that RXR Protect body protection solutions are used by the thousands of athletes on these fields, helping to keep them safe while they play.
So, kudos to these young people, to their energy, their dedication, and their zest for life!
Sports are meant to be watched, but above all… they’re meant to be experienced.
David Schuller – CEO
