24 months ago, we turned a corner.
We made a strong choice: to take back control of our marketing strategy. Gone were the partnerships where performance had no place.
In a world where image sometimes takes precedence over substance, we decided to go against the grain. Fewer likes, more meaning.
Our thinking was simple: We want ambassadors who shine by their results, their commitment, their sincerity. Not by their number of subscribers. Today, we fully accept this choice. It has enabled us to create sincere, solid and lasting relationships with athletes who share our values. With them, we talk about competition, performance, success, doubts and emotions. Yes, we talk about feelings. And perhaps that’s where it all begins.
What about you, the enthusiasts? Many of you are contacting us for sponsorship.
And if we can’t respond positively to all these requests, it’s not for lack of interest or respect for your commitment. It’s a conscious choice, consistent with our vision. But that doesn’t mean we can’t help you. We’ve designed highly technical protections to accompany you as you progress, to protect you when the margin for error is slim, to enable you to go further with confidence.
Our products are not just for the elite. They are made for all those who, like our ambassadors, want to push their limits in complete safety.
What we offer is concrete.
The RPRO2, for example, has redefined the standards of body protection. No compromises, no cheap plastic: just performance, comfort and useful technology. And the results are there: our athletes injure themselves less than others. That’s not a promise, it’s measured data.
So no, we can’t sponsor everyone. But yes, we can help you stay on your feet, get back on your feet, aim higher.
This is our mission.
That’s our pride. And we share it with you.
