For over 20 years, RXR Protect has been supporting young motocross talents. A rare consistency in a demanding sport, where progress is built on passion, hard work… and sometimes crashes.
Behind our products lie human stories, journeys that start at a very young age and leave a lasting mark on both riders and their families.
Our workshops and offices are filled with memories: young riders equipped from their very first races, through to their first national and international victories.
In many cases, these relationships last for years. Sometimes paths diverge — often due to sponsorship reasons — but the bond remains strong.
The example of Julien Beaumer perfectly illustrates this reality. Equipped with RXR Protect from a young age, he left the brand at the end of 2024 after signing with One Industrie. Shortly afterward, a serious injury reminded everyone of a fundamental truth:
Protection is not about sponsorship, it is a necessity, even at the highest level.
Other stories speak for themselves. Joe Shimoda, for instance, wore RXR Protect equipment from the age of 6, all the way to his first AMA Supercross and Motocross victory.
Once again, his journey highlights how crucial protection is over the course of a long career — he too is currently injured.
These paths confirm one thing: long-term support truly makes the difference, far beyond immediate results.
For more than 8 years, RXR Protect has been deeply involved in the Rookies Cup, a key event for identifying, supporting and closely following promising young riders.
This commitment allows us to build strong relationships not only with the riders, but also with their families, based on trust and shared values.
Today, nearly all French youth teams use our solutions, as do some of the fastest young riders in the world.
Most importantly, this recognition is not solely driven by sponsorship, but by the real-world effectiveness of our products on the track.
At RXR Protect, we know that a career is not defined by a single season.
Staying on the bike, reducing the impact of crashes and allowing riders to come back stronger is our absolute priority.
Crashes are part of motocross. Progress means learning how to get back up.
The trust placed in our products by riders, sometimes without contracts or obligations, is our greatest reward.
Here are some of the young riders who will be using our products in 2026:
And to those we may have missed: a dedicated page showcasing our collaborations with young talents will be published in early 2025.
RXR Protect is not just equipment.
It is a story lived by every rider, at every training session and every race start.
During this festive season, we wish a Merry Christmas and Happy Holidays to all families, volunteers and enthusiasts who support our sport and give their children the opportunity to live an extraordinary life on the tracks and in competition.
RXR Protect — protecting today, so riders can keep riding tomorrow.
